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Starbucks is also adapting to a changing market by enforcing stricter guidelines in its stores. Aiming to improve customer experience and staff safety, Starbucks plans to limit loitering by requiring customers to make purchases if they wish to use the facilities, including Wi-Fi. This policy arises from concerns regarding cleanliness and disturbances from those who misuse the space as a public lounge. The initiative will be rolled out across all North American stores by the end of January, alongside a promise of cozy furnishings and free coffee refills to incentivize purchases.