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Jaguar's decision to abandon its traditional luxury brand image in favor of a more fashion-centric approach has raised eyebrows and, unfortunately for the company, dwindled sales. Recent industry data reveals that Jaguar's vehicle sales have plummeted by over 26%, dropping from 45,000 units to around 33,000 within a year. This stark decline has prompted commentary from high-profile figures like Nigel Farage, who articulated the mantra "go woke, go broke," positioning Jaguar's struggles as emblematic of the broader economic consequences faced by companies that adopt a "woke" agenda.