Part 3/7:
The growing trend of brands embracing Diversity, Equity, and Inclusion (DEI) initiatives has proven polarizing. As Jaguar looks to align itself with progressive ideals and a reimagined brand identity, customers seem to be gravitating in the opposite direction. The fallout from this strategy manifests not just in declining sales figures but also in a failure to resonate with the core demographics that traditionally supported the brand. With the luxury vehicle sector being particularly sensitive to brand identity, Jaguar’s current predicament underscores a crucial lesson—sometimes, a departure from established branding principles can lead to unforeseen negative consequences.