Part 5/7:
Jaguar’s rebranding efforts have not just confined themselves to marketing but also extend to their product line, with ambitions to pivot toward an all-electric vehicle lineup by 2030. However, as they attempt to embrace this environmentally friendly image, they risk alienating a segment of their customer base that values the performance and heritage associated with the brand.
Critics have mocked the new designs—some even likening them to a "pink Batmobile"—which fails to evoke the traditional luxury allure. Instead, these conceptual shifts have led to skepticism regarding whether such products can successfully appeal to the long-standing Jaguar clientele, many of whom prefer the classic attributes that originally drew them to the brand.