Part 2/9:
It all begins with a casual exchange between a customer and his barber, who shares an incredible backstory of Muscle Milk. The barber reveals that his neighbor is part of the family who started this widely recognized brand back in 1998. This family bought a sub-brand called Cytomax and had the audacious idea to create a drink that mirrored the nutritional profile of breast milk, hence the name Muscle Milk. The initial vision was quirky but based on the assumption that breast milk is the most nutritious food—an idea that sparked the journey to create a popular product.