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The journey of Muscle Milk from its inception to becoming a household name is both inspiring and relatable. The original founder aimed at bodybuilders, believing they would embrace the chalky supplement. Over time, however, this niche market would expand. Alongside family members, he built the company, projecting it would be an incredible achievement if they hit $18 million in sales. Their relentless work paid off; the company eventually sold for a staggering $450 million, proving that perseverance and collaboration can yield significant rewards.