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The Rise of Super Apps: A Global Perspective
The smartphone has become an integral part of our daily lives, with Americans reportedly using an average of 46 mobile apps each month to accomplish various tasks. As the digital landscape evolves, the idea of a “super app” is becoming increasingly appealing. A super app is a multifunctional mobile application that provides a variety of services—socializing, food ordering, payment management, or even medical consultations—all consolidated into a single platform. The most notable example of this concept is China's WeChat, which began as a simple messaging app in 2011 and gradually evolved into an all-encompassing digital ecosystem.