Part 8/9:
Despite these challenges, the notion of “super-ish” apps is emerging within the U.S. landscape. Companies like Uber and Amazon roll out diverse features that begin to mirror the super app model, albeit on a smaller scale. Uber’s CEO has expressed ambitions to evolve the brand into a full-service travel super app, integrating features that span beyond ride-hailing.
Simultaneously, platforms such as Facebook, WhatsApp, and Amazon exhibit aspects of the super app design by incorporating various functionalities into their core offerings. While these apps do not yet match the all-encompassing nature of WeChat, they signify a gradual shift toward providing multifaceted services.