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However, a significant hurdle emerged: the U.S. Patent and Trademark Office (USPTO) rejected the trademark application for "Utah Yetis." The reasoning cited a "likelihood of confusion" with the established Yeti brand, known for its popular drinkware and outdoor products. The USPTO's decision underscored a legal principle that prevents the registration of a mark so similar to a registered one that it could mislead consumers regarding the source of goods or services.