Part 2/8:
The launch of the new Unrivaled League was expected to create a buzz, yet initial viewership figures revealed grim realities. Reportedly, two inaugural games attracted an average of just 32,000 viewers. The discussion raised eyebrows, questioning whether even family members accounted for a significant portion of this viewership. Skepticism about the network’s congratulations for the viewership was palpable, highlighting potential issues in marketing and audience engagement for women’s professional basketball.