Part 3/8:
One interesting comparison is drawn from the long-running MTV reality show, The Challenge. Over 20 years, the show has thrived on high-stakes drams among competitors, often pitting cast members against their own emotions in decisions influenced by potential gains. Johnny Bananas, a standout figure on the show, famously posited that “when it comes to money, when it comes to business, you cannot make decisions based on emotion.” This saying holds particularly true for TNT's recent partnership with Unrivaled, where a hasty emotional reaction to losing the NBA broadcast rights resulted in a hefty $100 million deal with an unproven sports league.