Part 1/9:
The Chaotic Landscape of College Football's NIL Era
The landscape of college football has radically transformed since July 2021, the date that marked the advent of players being allowed to monetize their name, image, and likeness (NIL). This change was seen as a game-changer for college athletes, but what unfolded over the subsequent years has often resembled the chaotic environment of the Wild West. With the involvement of rogue non-profits and billionaire benefactors turning NIL into a tool for player compensation, the NCAA's initial intentions have been largely undermined.