Part 4/9:
In its early implementation, NIL was intended for players to engage in marketing deals with third-party brands, allowing them to profit from their individual celebrity. Notable college athletes, like Alabama quarterback Bryce Young, struck high-profile endorsement deals with companies like Beats, Celsius, and Nissan. On the flip side, gymnasts like Libby Dunn seized the opportunity to leverage their social media fame for lucrative partnerships, turning the world of college athletes into a newfound cash cow.