Part 3/10:
One potential factor is the ongoing trend of “cord cutting.” This shift indicates that younger audiences, particularly Gen Z, are moving away from traditional cable subscriptions. Currently, ESPN's reach has diminished significantly, dropping from availability in approximately 90 to 95 million homes to just around 65 million. However, despite this major drop, the ratings now incorporate streaming data. So, the reported 22.1 million viewers also include those tuning in through platforms like ESPN Plus.