Part 5/8:
He discussed the merit of achieving omnipresence in marketing—being everywhere without the need for extravagant advertising budgets. His unique architectural style served as a free marketing tool, exemplifying how the design of a product can naturally draw in clients.
Macro insights into the business revealed that vertical integration—focusing fiercely on one core industry while exploring variations within it—was crucial for growth. He shared that while diversification may sometimes seem appealing, honing in on one primary focus and expanding within that sphere ultimately leads to greater wealth.