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Launched in 1987, the Air Max line debuted with the iconic Air Max 1, designed by Tinker Hatfield. The shoe revolutionized sneaker design with its visible air unit, differentiating Nike from competitors. This innovation was not without its challenges; Hatfield faced significant pushback during development. Inspired by the Pompidou Center in Paris, which showcases its internal workings, Hatfield’s design flourished into what became the Air Max line—a hallmark of Nike's commitment to technological advancement.