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The fashion landscape saw a unique intersection with the grime music scene, a genre born out of the UK in the early 2000s, characterized by its hard beats and confrontational lyrics. Artists such as Dizzee Rascal, Skepta, and Wiley have made Air Max sneakers a stage staple, further embedding them in UK youth culture. Custom collaborations between Nike and grime artists have solidified this relationship, elevating the sneaker’s status within the genre.
The Influence of Grime Culture
The relationship between Air Max and grime is notable. Skepta’s collaborations with Nike, including the 2018 "Nothing Was the Same" collection, showcased sneakers inspired by grime culture. The lineup became a hit among fans, reinforcing the Air Max's identity as both fashionable and culturally significant.