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One dealership's offer of a "10-15% discount" can be deceptive if the original price was already marked up by 20-30%. For manufacturers like GM, rebates abound—military discounts, recent grad offers, and trade-in incentives—all of which can be confusing to buyers and often fail to provide true savings.
The sheer volume of unsold vehicles is staggering: over three million new cars at the beginning of 2025, up from the previous year. This surplus points to the urgent need for dealerships to address their inventory issues, ultimately signaling that prices may need to drop more than they currently are.
The Optimal Time to Buy a Vehicle: May to August
When is the best time to purchase a vehicle in 2025? Tam suggests that between May and August will be the prime window. Here’s why: