Part 1/7:

The Electric Vehicle Price War: Toyota’s Bold Move in China

In recent years, the electric vehicle market in China has witnessed a drastic decrease in prices, often dubbed a "race to the bottom." This phenomenon has primarily been attributed to companies like BYD (B) and Tesla; however, a critical player has largely gone unnoticed: Toyota. Reportedly, Toyota has been strategically undercutting both BYD and Tesla's prices for electric vehicles (EVs) in the Chinese market for the last two years.

Despite offering lower-priced EVs, Toyota's sales have not surged as anticipated. A recent revelation concerning Toyota’s electric SUV, the BZ3X, sheds light on the company's aggressive pricing strategy that poses concerns not just for other manufacturers, but for Toyota's brand integrity as well.