Part 6/8:
Shifting focus to January automotive sales data, both Toyota and Ford reported a decrease in sales, contrasting with brands like Hyundai and Kia seeing double-digit growth. Noteworthy is how the predicted affordability crisis may affect sales in February. With some analysts suggesting this month will witness lower sales due to fewer days in the calendar, the potential for strong dealer incentives arises as dealers attempt to boost volume.
The current market's dynamic reveals that as tariffs and the need for driving sales collide, manufacturers are now facing pressure to implement significant incentives, especially during what is typically a slow sales period.