Part 4/9:
Attempting to create an entertainment niche proves challenging when battling preconceived notions attached to a politically charged brand, like the Daily Wire. Observers note that distinguishing itself from its deeply rooted political identity may be necessary for the Daily Wire to succeed in its entertainment ventures. Yet, at the same time, it faces the disorientation of a fluctuating audience that could increasingly demand content resonant with their values without the divisive embroilment of politics.