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The allure of Apple's latest features, such as its so-called "intelligence" functionalities, is often rooted more in the enchanting marketing and aesthetic appeal than in their practicality. Consumers are drawn to the vibrant animations and visual presentations, a tactic reminiscent of how PepsiCo utilized sweetness to maintain engagement with consumers. In both cases, marketing becomes a cornerstone of sustaining interest, even when the core product remains largely unchanged.