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Recently announced, the Cybertruck will qualify for a $7,500 point-of-sale discount, a move that is expected to increase sales figures. This discount applies specifically to the all-wheel-drive version of the vehicle, which starts at around $80,000. With the federal tax credit included, customers can purchase this highly talked-about electric truck for as low as $71,000 when factoring in referral bonuses.
The approach to incentivizing sales reflects Tesla's strategic response to the market's demand dynamics. Furthermore, Tesla has reduced lease prices for the Cybertruck by 20%, making its flagship vehicle more accessible to a broader audience. This alignment with government incentives can reinvigorate interest in Tesla's vehicles amidst a crowded market.