Part 7/9:
The realm of comedy is experiencing its own renaissance too, with comedians like Shane Gillis making a comeback after facing cancellation. His appearance in the latest Bud Light commercial signals a shift back to a more humorous and unapologetic form of expression that resonates with a broader audience.
The portrayal of traditional masculinity in these contemporary ads suggests a withdrawal from previous constraints and a return to themes that celebrate cultural norms around masculinity in social settings. As advertising evolves, it appears that brands are recalibrating their messaging to align more closely with their core audience's tastes.