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AWS's flexible customer service approach sets it apart from rivals. While companies like Google often prioritize their top-tier customers, AWS has a history of catering to smaller startups and businesses. This inclusiveness has helped build a broad customer base, starting from individual developers to large enterprises.
Partnerships and Ecosystem
The ecosystem surrounding AWS is formidable as well. Snowflake, a popular analytics company, initially adopted AWS when the platform did not prioritize large customers. This laid the groundwork for a robust partnership that has since developed into a significant collaboration. The existing relationships within its ecosystem further reinforce AWS's standing in the market.