Part 7/9:
After a decade of aggressive strategies, BYD transitioned towards becoming a new energy vehicle brand. This shift allowed them to capitalize on the burgeoning market for hybrid and electric cars. With powerful advertising campaigns, BYD aimed to position itself as the epitome of innovation in China’s automotive sector, despite allegations of borrowing technology from established brands like Honda.
Despite these challenges, BYD’s determination to assert its continued growth could not be ignored. As the company claimed to have developed its hybrid technology ahead of Honda, the implications of their rise raised questions about the ethics of intellectual property in the ever-competitive automotive industry.