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Additionally, Amazon's commitment to AI is becoming bolder. The tech giant announced a projected annual expenditure of approximately $105 billion this year, easily outpacing its rivals like Meta and Google. Despite potential jitters from investors concerning Amazon's expansive spending in AI, the growth of its Cloud division, AWS, suggests a clear strategy aimed at supporting increasing demand and technological scalability.
AI in Super Bowl Ads
The spotlight turned to the Super Bowl, where various companies seized the opportunity to showcase AI through creative advertising.