Part 4/8:
Meta's promotional efforts featured the human interaction around their Ray-Ban product rather than a heavy emphasis on AI. The ads, while entertaining, didn’t push AI prominently, seemingly opting instead for subtlety.
In contrast, Salesforce's ad campaign focused explicitly on their AI product, Agent Force, starring Matthew McConaughey and Woody Harrelson. The series of ads sought to highlight the potential benefits of AI in business settings, though reactions were mixed. Many viewers simply shrugged off the ads, which is not ideal given the steep costs associated with Super Bowl advertising time.