Part 9/12:
Holmes's pursuit of credibility included assembling a powerful board and marketing strategies that secured $700 million in investments, valuing her company at $9 billion. However, the technology didn’t perform as advertised. Instead of delivering on her promises, many tests were outsourced, and results often proved dangerously inaccurate.
A whistleblower eventually exposed the discrepancies, leading to public investigations and, finally, a criminal trial. In the end, Holmes was convicted and sentenced to over 11 years in prison, exemplifying the risks of hype over substance in the world of innovation.