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Nike released an advertisement aimed at supporting female athletes, spearheaded by Jennifer SE, a former gymnast and Levis employee. The ad featured young girls asking Nike to "stand up for me," advocating for gender parity in sports and highlighting sexism. However, the portrayal of women faced with barriers, emotional suppression, and a sense of victimhood was perceived as a significant misstep. Critics argue that the ad overshadowed the accomplishments and strength of women, presenting them primarily as victims in a sexist society rather than showcasing their achievements and resilience.