Part 7/8:
As the discussion wraps up, Ray poses a final question about whether the car market has flipped in comparison to prior years. Both guests agree that the industry is experiencing significant challenges, necessitating a renewed focus on effective sales strategies and customer satisfaction.
Jim poignantly notes that the landscape requires salespersons to reconnect with their craft, advocating for meaningful customer engagement over mere transactional interactions. The team underscores the importance of adapting to changing market conditions and maintaining a service-oriented mindset.