Part 8/9:
As CNN attempts to pivot towards a possibly digital future, resonating themes remain—an identity crisis and an apparent lack of star power. In a media landscape with clear distinctions—Fox News as the conservative bastion and MSNBC leaning more liberal—CNN’s positioning appears vague and unfocused. Without a solid brand or charismatic personalities to champion, the network’s struggles are projected to continue.
The leadership at CNN has communicated sentiments of shifting away from conventional television ratings, focusing instead on streaming platforms. This strategy, while innovative, masks an underlying problem: audiences continue to tune out of what they deem irrelevant or indistinct programming.