Part 2/8:
The talk started with Benny highlighting that decisions have consequences—sometimes, immediate and measurable consequences. Using Bud Light as a prime example, he pointed out the significant drop in stock prices, particularly following the decisions made by the brand executives in 2020 during the Covid-19 pandemic.
Initially, Bud Light faced challenges as public gatherings were curtailed, leading to decreased consumption of their product. However, the turning point came with their marketing decision to embrace what many have termed “woke culture” by partnering with Dylan Mulvaney for a promotional campaign. This partnership proved to be monumental—yet disastrous—as it ignited one of the most notable boycotts in American history.