Part 3/8:
The change in Bud Light's marketing strategy alienated a significant portion of its customer base. As a consequence, Bud Light faced a staggering nearly 30% drop in sales—a decline described by an Anheuser-Busch executive as a "catastrophic" result with no signs of recovery. The fallout included the loss of its title as the "king of beers" to a competitor, Modelo, reflecting the brand's struggle to regain its footing amidst the chaos.