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The Rise and Fall of Estee Lauder: A Deep Dive into a Cosmetic Giant
Estee Lauder, a name synonymous with luxury cosmetics, has navigated the tumultuous waters of the global beauty market since its inception in 1946. Founded in New York by Estee and Joseph Lauder, the company quickly positioned itself as a premium brand. Over the decades, Estee Lauder has become a behemoth in the cosmetic industry, with annual sales reaching approximately $15 billion and a diverse range of products. However, recent years have seen a dramatic decline in their market performance, with stock prices plummeting by over 80%, equivalent to a staggering $100 billion in lost market capitalization.