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The years of 2021 and 2022 marked a peak for Estee Lauder's success, particularly as it rode the wave of post-pandemic economic recovery. China emerged as a crucial market, becoming one of the company's largest and most lucrative segments. The stock market response was overwhelmingly positive, with Estee Lauder's share price soaring to $370, contributing to its market valuation of around $130 billion. Skincare products, often priced at exorbitant rates – with some serums costing over $1100 – solidified Estee Lauder's luxury brand image, appealing to a broad spectrum of clientele.