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Reports have indicated that Disney previously projected a $100 million opening weekend for Captain America: Brave New World. Analysts initially communicated three-day earnings while later shifting to a four-day calculation due to the holiday weekend encompassing both Valentine's Day and President's Day. Disney’s marketing tactics appear calculated; they aim to inflate opening weekend figures by including Thursday preview sales and counting all five days as part of the box office total. However, it’s crucial to note that even with these inflated projections, the film may still fall significantly short of the claimed opening figures.