Part 6/7:
The merger of the entertainment and sports industries introduces yet another layer to the discontent. Social media's prevalence has made it easy for fans to become embroiled in a culture that prioritizes engagement over competition. The desire to craft image supersedes the ambition to win. Observers lament a time when athletes would compete out of sheer grit and a sense of pride in their craft—before the advent of “load management tactics” and a general aversion to risking injury for the sake of entertainment.