Part 2/9:
Listening to Steve Jobs' biography reveals just how much he was committed to aesthetics and the overall user experience. Unlike Microsoft, which thrives on functionality, Jobs was meticulous about the design of every product. He was incredulous about the lack of beauty in computer design; for Jobs, it wasn’t enough for a device to work well; it had to look stunning and feel intuitive. This obsessive attention to detail was not simply about being aesthetic but was functional—it created an enclosed system that users could easily navigate.