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The recent backlash against the iOS 18 update underscores this disconnect, as users express frustration over what they see as half-hearted attempts to integrate AI, a technology that has generated tremendous excitement across industries.
Apple’s Future and the Legacy of Steve Jobs
While Apple remains a colossal company, the question hinges on whether it can sustain its status without Jobs at the helm. As innovation begins to stagnate, maintaining consumer trust and excitement becomes increasingly difficult. For Apple to continue thriving, it must rediscover a sense of vision and purpose akin to that of its co-founder.