Part 5/8:
This sentiment has raised a clarion call within the luxury fashion industry for a much-needed reset. Consumers are seeking better quality and craftsmanship, feeling that many luxury brands are becoming indistinguishable from fast fashion in terms of production quality. Chanel is highlighted as a case study; once revered for its craftsmanship, the brand is now a target for criticism regarding declining quality standards. The hiking prices—sometimes nearly 300% over recent years—make such critiques all the more biting.