Part 5/11:
As Baby Boomers grew to adulthood, they encountered an economy increasingly structured around consumerism. Corporations adopted strategies to neophyte this generation into lifelong consumers, manipulating their desires through advertising, which became a prevalent social force. This engagement with consumer culture occurred against the backdrop of the Cold War's geopolitical anxieties, leading to a pervasive fear of instability among Boomers. With the looming threat of nuclear war, the emphasis shifted from community-oriented values to a narrative underscoring individual achievement, framed within the context of education.