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The expected retail price for the device will be around $1,500, while the early bird pricing initiated at $700. Currently, potential backers can secure the device at a Kickstarter special price of $900. While these prices might seem steep, the unique utility of the product may justify the cost for many Tesla owners who want peace of mind during power outages or would like to enjoy outdoor activities without compromising on access to power.
The device’s design includes a 70-inch cable and is relatively lightweight at around 15 pounds. It can also facilitate charging for other electric vehicles, which would be advantageous for Tesla owners who are traveling with friends or family who own EVs.