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Belle Gibson first rose to fame in the wellness community by claiming that she had been diagnosed with terminal cancer and had cured herself through natural therapies and lifestyle changes. She launched an app called "The Whole Pantry," which offered healthy recipes and wellness tips, quickly garnering over 300,000 followers on Instagram. Alongside the app, she published a cookbook, creating an image of hope and healing that resonated with many, particularly individuals facing their own health struggles.