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Additionally, the comments by NADA president Mike Stanton reveal that dealers perceive any encroachment into their territory as a direct threat. This combative relationship raises questions about future alliances between automakers and dealerships as companies like Honda navigate their existing contracts while considering how best to introduce new brands to market.
Lessons from Australia and the Greater Context
The situation in the United States echoes similar experiences in Australia, where several dealerships have seen their stronghold challenged. Mercedes-Benz's recent legal successes have illuminated possible pathways for traditional automakers to reclaim autonomy over sales methods.