Part 8/8:
The automotive industry is at a crossroads as the traditional dealership model faces unprecedented challenges. As major players like Scout Motors and Sony Honda Mobility advocate for direct consumer sales, traditional dealerships are bracing themselves for legal confrontations to protect their interests. Ultimately, as manufacturers seek to improve the buying experience for consumers, the stranglehold of the dealership model may be threatened, leading to a future of more direct sales strategies and reshaping how cars are sold in America.