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Byd's Shift in Distribution Strategy: A Game Changer for Electric Vehicles in Australia

In a significant development for the electric vehicle (EV) market in Australia, Byd has announced its decision to bypass local distributors in favor of direct sales for its Denza brand. This strategic move could signal a broader trend that may also apply to its other brands, such as Fang Chang Ba and Yang Wang.

The Background of the Dispute

The tension between Byd and its Australian distributor, EV Direct, has escalated in recent months. Historically, distributors have played a crucial role in vehicle sales, serving as the liaison between manufacturers and customers. However, the recent decision by Byd to sell Denza vehicles directly from China marks a pivotal shift in this dynamic.