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As reported, EV Direct has expressed concerns over its lack of access to upcoming Denza luxury cars, indicating that these vehicles will now be sold through a factory-backed operation rather than through the existing distribution chain. This could potentially open the door for Byd to engage in more competitive pricing strategies in the market.
A Broader Distribution Strategy
Byd's decision to manage the Denza sales directly in Australia raises questions about whether the company will adopt this approach across its other brands. With four distinct brands under its umbrella, including Fang Chang Ba and Yang Wang, it is plausible that a similar strategy will be employed for these brands as well.