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As the automotive market evolves in Australia and globally, incumbent manufacturers will need to be mindful of the emerging competition. Byd's approach highlights an urgent need for traditional automakers to reassess their distribution strategies and adapt to the growing demand for electric vehicles.
Conclusion
Byd's direct sales strategy for its Denza brand is not just an isolated event but part of a larger shift that could redefine the EV landscape in Australia. With the company poised to introduce exciting new models and a unique branding strategy, consumers can expect more competition, innovation, and ultimately, better options as the electric vehicle market continues to mature.