Part 4/8:
The academic community's increasing concern over research integrity was amplified by a trio of data detectives operating under the data colada blog, dedicated to exposing fraudulent practices in behavioral science. They documented various cases of questionable research practices, including that of Gino and Ariely. As the scandal unfolded, it became evident that the issues surrounding academic integrity were symptomatic of systemic problems, including the pressures researchers face to publish or perish in an increasingly competitive environment.